8 More SBI PO EXam Marketing Questions

1. What is Customisation  ?

            Customization is doing some modification over an existing Application of form as per the client requirement.

2.What is Re-marketing  ?

              Remarketing is the process of reselling end-of-life, surplus, or refurbished assets that still have value through various national & international sales channels.

3.What is meant by Business Process Outsourcing  (BPO) ?

                 Outsourcing is contracting with another company or person to do a particular function. Almost every organization outsources in some way. Typically, the function being outsourced is considered non-core to the business. An insurance company, for example, might outsource its janitorial and landscaping operations to firms that specialize in those types of work since they are not related to insurance or strategic to the business. The outside firms that are providing the outsourcing services are third-party providers, or as they are more commonly called, service providers.
                Take another definition--- BPO is the act of transferring some of an organization's repeated non-core and core business processes to an outside provider to achieve cost reductions while improving service quality. Because the processes are repeated and a long-term contract is used, outsourcing goes far beyond the use of consultants.

4.What is Grey Market  ?

            A grey market or gray market is the trade of a commodity through distribution channels which, while legal, are unofficial, unauthorized, or unintended by the original manufacturer. In contrast, a black market is the trade of goods and services that are illegal in themselves and/or distributed through illegal channels.
           The two main types of grey market are imported manufactured goods that would be normally unavailable or more expensive in a certain country and unissued securities that are not yet traded in official markets

5.What is Micro marketing  ?

             Micromarketing is the practice of tailoring products, brands (micro brands), and promotions to meet the needs and wants of microsegments within a market. Micromarketing is all about digital content and innovative ways of distributing it.
                 Micromarketing is the act of messaging to many individuals one at a time based on their unique interests, as opposed to sending one general message. For example sending an email about sweaters only to customers who have purchased the matching pants last week.

              Brand Identity can be represented by a hexagonal prism with each side representing a specific character of the brand. These specific characters help to understand the perceptions of the brand in the consumer minds and at the market place. Thus these help to build a better brand image and position the products at a better level

7.What is Marketing Myopia  ?

               Narrow-minded approach to a marketing situation where only short-range goals are considered or where the marketing focuses on only one aspect out of many possible marketing attributes. Because of its shortsightedness, marketing myopia is an inefficient marketing approach.
               Short sighted and inward looking approach to marekting that focuses on the needs of the firm instead of defining the firm and its products in terms of the customers' needs and wants. Such self-centered firms fail to see and adjust to the rapid changes in their markets and, despite their previous eminence, falter, fall, and disappear.

8. What is Counter Marketing  ?

  Efforts to permanently reduce demand for a product or service that may reflect poorly on the product itself, such as efforts by a group to discourage the use of a product the group deems unhealthy or bad for society. It is unlike de-marketing, in which one attempts to reduce demand without maligning the product. Political advertising targeted toward supporters of the opposing candidate uses counter-marketing to reduce demand for that candidate.

Note: 10 Marketing Questions for SBI PO Exam

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...