Cross-sell is a
marketing term for the practice of suggesting related products or services to a
customer who is considering buying something. The ethically questionable
practice of a salesperson misrepresenting or misleading an investor about a
product is called miselling.
2.What are Preference Shares
?
A class of ownership in a corporation with a stated dividend that must be paid before dividends to common shareholders. These shares return a fixed dividend to the investor who does not usually have voting rights.
A class of ownership in a corporation with a stated dividend that must be paid before dividends to common shareholders. These shares return a fixed dividend to the investor who does not usually have voting rights.
These are normally
fixed-income shares whose holders have the right to receive dividends before
ordinary shareholders but after debenture and loan stock holders have received
their interest.
3.What is Return On Quality (ROQ) ?
The Return On Quality is all about making service quality
financially accountable",
4.What is Expression of Interest (EOI)
?
The process of a supplier informing an organisation that it
is interested in competing for contract (usually made in response to an
advertised contract notice)
5.What is Non-Store Retailing ?
Retailing done without conventional store-based locations.
Nonstore retailing includes such services as vending machines, direct-to-home
selling, telemarketing, catalog sales, mail order, and television marketing
programme..
6.What is Niche Market
?
A niche market is a focused targetable portion (subset) of a
market.
By definition, then, a business that focuses on a niche
market is addressing a need for a product or service that is not being
addressed by mainstream providers. A niche market may be thought of as a
narrowly defined group of potential customers.
A distinct niche market usually evolves when a potential
demand for a product or service is not met by any supply, or when a new demand
arises due to changes in society, technology, or the general environment.
7. What do you mean
by De-marketing ?
De-Marketing is a
concept which means to discourage some product or good in the times of
shortages. It is usually practised by
governments when shortage for any good or services arise in short term.
Businesses also tend to de-market their products in order to cope with the
situations created by shortages created in the short run.
8. What is Unique Selling Preposition USP ?
The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
Today, a number of businesses and corporations currently use
USPs as a basis for their marketing campaigns.
9.What is Cognitive Dissonance in Marketing
?
Dissonance
is when you have internal conflict, it is cognitive when you recognise it. The
action you are driven to take to reduce or eliminate dissonance is called
dissonance reducing behaviour.
Consider a
consumer who bought a high value item but whose expectations have not been met.
They had high expectations but their experience of the reality of the item is
disappointing, they are in a state of dissonance and it sure is cognitive. What
do they do, well they may be able to return the goods in which case they can
perhaps rest content with the new belief they have about that item and at least
they get their money back.
When the ideal of “what I want” collides with
the reality of “what I can afford, ” cognitive dissonance is the likely
outcome.
10.What is Insider Trading
?
Illegal trading by anyone considered an insider who has
access to non-public information, and who attempts to profit from that
knowledge.
Note: We will Update More Study Materials Soon
very useful
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